Marketing activity and leisure offers online

Gironde tourism engaged in “the battle of activities” in 2018, alongside the Bordeaux Métropole tourist office, faced with the observation of a real deficit in online marketing of leisure offerings. 

• The ambition: a unique ecosystem on the scale of the department making it possible to offer Gironde leisure offers for sale via the Tourist Offices and promoting intra-departmental roaming. A distribution platform giving access to the main OTAs (Online Travel Agencies) and allowing sales both online and at tourist office counters.

Gironde tourism, tourism development agency and the Gironde Tourist Offices have chosen Régiondo, an online activity reservation system, leader on the European market.

Which leisure activities are affected by online booking?

Online reservation of leisure activities can concern any type of activity, as long as it requires a reservation or the purchase of a ticket by the visitor, whether they are a resident, a local visitor, or a tourist staying.
Some examples of requested experiences: monument visit, canoe or paddle ride, guided tour, city tour, tasting workshop in a Bordeaux vineyard castle, cruise, guided bike ride, dramatized tour, festival, nature hike, escape game , treasure hunt, discovery day… 

Tourist offices, local experts

Local partners, the Gironde tourist offices are in permanent contact with the stakeholders in their territory. They are at the heart of the marketplace system: they are the ones who offer visitors the opportunity to book leisure activities on their destination websites.

Active marketplaces with Regiondo:

• Bordeaux Métropole: www.visiter-bordeaux.com 
• Libournais: www.tourisme-libournais.com 
• Between two seas : www.entredeuxmers.com 
• Country of Cadillac Podensac: www.destination-garonne.com 

It is with the tourist offices that partnerships are forged, they are the ones who support professionals in their territory in this online marketing process. 

Regiondo, partner of the departmental marketplace

Regiondo is a complete reservation solution, specially designed for tourism professionals managing activity and ticketing offers. 

Leader on the European market, Regiondo is truly specialized in the field of activities and leisure, focused on the needs of the providers themselves and the expectations of consumers. They thus offer an efficient, accessible and very functional technical solution. 

Regiondo is a reservation tool that allows professionals to integrate, manage and sell their offers in real time on the internet, via tourist office websites, via different national and international distribution channels (Google Reserve, Get your Guide, Viator, Musement… and more recently Winetourism), or even on their own website for those who wish.

More information on Regiondo.

The features of the Regiondo platform

The Regiondo partnership with Gironde

The role of Gironde tourism 

Gironde tourism supports tourist offices in deploying the marketplace in their territory. One condition: that the structure is registered as a travel and stay operator with Atout France.

The service offered to Gironde tourist offices

• Diagnosis of your situation, a complete presentation of the device and deployment methods
• Technical support from the Bordeaux Métropole tourist office for operational implementation
• Connection to SIRTAQUI for the feedback of your products and those of your partners
• Financial support for the monthly subscription to Regiondo (detailed conditions on request)
• Prices negotiated with Regiondo as part of a public market: transaction fees linked to online sales, subscriptions for service providers who wish to equip themselves with the solution for their own site
• Preferential conditions with WeLogin, a cash register tool connected to Regiondo for distribution of offers at the ticketing counter at reception points.
• Animation of the system with steering committee and users club.    

Gironde tourism does not sell directly on its websites (gironde-tourisme.fr ou bordeauxwinetrip.fr). It is the tourist offices involved which carry the system on their website.

Leisure activities: a dynamic and growing market

Today, travelers choose their destination based on the activities they can do there.

In France, online activity reservations have increased by more than 50% over the last 5 years, linked to several factors, including:

• the rise of local tourism : online booking makes it easy to find activities close to home and your place of stay.
• the evolution of tourist behavior : consumers are increasingly connected and accustomed to making their purchases online, 7 days a week, 7 hours a day; visitors who are looking for what there is to do rather than what there is to see… Online booking of leisure activities, including from their mobile, is increasingly common.
• the development of online travel agencies (OTAs) which offer leisure activities to book online, such as Viator, TripAdvisor, Google Reserve…

After accommodation, booking leisure activities has become the “new deal” for the digital consumer. No need to wait for the site to open to ensure you have a place for the visit... From now on, leisure activities can be easily booked on the internet, provided, of course, that the professional in question is correctly digitalized...