Wine tourism in Gironde

In Gironde, all roads lead to the irresistible vineyard!

With 6,8 million visits each year, the Gironde is the leading wine tourism destination in France. The Bordeaux vineyard, through the diversity of its offer and its notoriety, contributes to the attractiveness of the department. Wine tourism is a priority for the development and promotion of the Gironde Departmental Tourism Committee.

To promote the tourist offer in the vineyard, Gironde Tourisme and the CIVB have created a collective brand: Bordeaux Wine Trip – Irresistible vineyard 

Find the professional area of ​​the Bordeaux Wine Trip website:

The Vignobles et Découvertes® label

Launched in 2009, at the instigation of the Superior Council of Wine Tourism, the national Vignobles & Découvertes label aims to offer more clarity to the customer and more visibility to the destination. It is based on existing national or local quality approaches. It is awarded by decision of the Superior Council of Wine Tourism for a period of three years. It is granted to a wine-growing destination and its tourist components (accommodation, catering, visits to wine-growing châteaux, visits to sites, etc.).

Tourism figures

Some figures

With 4,3 million visits per year, the Bordeaux vineyard is the most visited French vineyard. Among these visitors, 28% of visits are made by Girondins, 41% by French people (outside the Gironde department) and 31% by foreigners. The main motivations for a stay in the vineyard are characterized by the discovery of wine and the vineyard at 40%, the notoriety of the site and the region at 26%, the discovery of gastronomy and local products at 21%.

Organization of stay: incoming agencies.

Do you want to organize a stay or an event of one day or more, for individuals or groups? Do you want a packaged product or do you want to design all or part of your trip?

Best Of Wine Tourism 2023

Best Of Wine Tourism 2016: 20 winners, including 6 Gold trophies

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Your contacts



Wine tourism officer
Tel. 07 77 83 77 61



Deputy Director in charge of the Wine Tourism - Agritourism division
Tel. 06 09 14 02 11



Assistant - Auditor Vineyards & Discoveries
Tel. 06 18 95 83 12