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Wine tourism in Gironde

In Gironde, all roads lead to the irresistible vineyard!

With 6,8 million visits each year, the Gironde is the leading wine tourism destination in France. The Bordeaux vineyard, through the diversity of its offer and its notoriety, contributes to the attractiveness of the department. Wine tourism is a priority for the development and promotion of the Gironde Departmental Tourism Committee.

To promote the tourist offer in the vineyard, Gironde Tourisme and the CIVB have created a collective brand: Bordeaux Wine Trip – Irresistible vineyard 

Find the professional area of ​​the Bordeaux Wine Trip website:  https://www.bordeauxwinetrip.fr/espace-pro/espace-pro-connexion/

The Vignobles et Découvertes® label

The national Vignobles & Découvertes label aims to provide greater visibility for customers and greater visibility for destinations. It builds on existing national and local quality initiatives. It is awarded by Atout France for a period of three years. It promotes wine destinations that offer quality tourism, highlighting the richness and diversity of the vineyards, as well as related activities such as tasting, gastronomy, and cultural discovery. We have six of these in the Bordeaux vineyards, in Gironde.

Tourism figures

Some figures

With 4,3 million visits per year, the Bordeaux vineyard is the most visited French vineyard. Among these visitors, 28% of visits are made by Girondins, 41% by French people (outside the Gironde department) and 31% by foreigners. The main motivations for a stay in the vineyard are characterized by the discovery of wine and the vineyard at 40%, the notoriety of the site and the region at 26%, the discovery of gastronomy and local products at 21%.

Organization of stay: incoming agencies.

Do you want to organize a stay or an event of one day or more, for individuals or groups? Do you want a packaged product or do you want to design all or part of your trip?

Best Of Wine Tourism 2025

2025: 24 winners including 19 in Gironde, including 7 Gold trophies and 1 Jury's Favorite.

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Your contacts

Romain BERTRAND

WINE TOURISM - AGRITOURISM

Director of the Wine Tourism and Agritourism Department
Tel. 06 09 14 02 11

Nathalie MOURLANNE

WINE TOURISM - AGRITOURISM

Assistant - Auditor Vineyards & Discoveries
Tel. 06 18 95 83 12