{"id":46362,"date":"2026-02-03T16:31:03","date_gmt":"2026-02-03T15:31:03","guid":{"rendered":"https:\/\/www.gironde-tourisme.com\/espace-pro\/?page_id=46362"},"modified":"2026-02-03T17:15:53","modified_gmt":"2026-02-03T16:15:53","slug":"rdv-reseau-communication-clientele-locale","status":"publish","type":"page","link":"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/","title":{"rendered":"Comment communiquer aupr\u00e8s des locaux ? 10\/04\/2025"},"content":{"rendered":"\n<p><strong>Mardi 8 avril 2025 \u2014 Ch\u00e2teau S\u00e9n\u00e9jac<\/strong> (Le Pian-M\u00e9doc)<\/p>\n\n\n\n<p>Apr\u00e8s notre dernier rendez-vous de 2024 consacr\u00e9 \u00e0 la conception d&rsquo;offres \u0153notouristiques adapt\u00e9es aux r\u00e9sidents, une question reste sur toutes les l\u00e8vres : comment faire savoir qu&rsquo;une exp\u00e9rience de qualit\u00e9 existe juste \u00e0 c\u00f4t\u00e9 de chez soi ?<\/p>\n\n\n\n<p>Pour ce nouveau RDV du R\u00e9seau Bordeaux Wine Trip, l\u2019\u00e9quipe communication de Gironde tourisme, accompagn\u00e9e de m\u00e9dias de proximit\u00e9, vous a propos\u00e9 d&rsquo;\u00e9changer et de partager vos exp\u00e9riences sur la communication locale.<br><strong>L&rsquo;enjeu : transformer vos voisins en visiteurs fid\u00e8les et en ambassadeurs de votre domaine.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Pourquoi cibler la client\u00e8le locale ?<\/h3>\n\n\n\n<p>Communiquer aupr\u00e8s des locaux pr\u00e9sente trois avantages majeurs pour votre domaine :<\/p>\n\n\n\n<ul><li><strong>D\u00e9saisonnaliser l&rsquo;activit\u00e9 :<\/strong> les locaux sont pr\u00e9sents hors des p\u00e9riodes de vacances scolaires et peuvent venir en semaine ou le week-end.<\/li><li><strong>Cr\u00e9er des ambassadeurs :<\/strong> un habitant convaincu est le meilleur prescripteur pour ses amis et sa famille en visite.<\/li><li><strong>D\u00e9velopper la vente directe :<\/strong> la proximit\u00e9 g\u00e9ographique favorise le r\u00e9achat r\u00e9gulier au ch\u00e2teau.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Regards d&rsquo;experts : les interventions<\/h3>\n\n\n\n<p>Trois approches compl\u00e9mentaires ont \u00e9t\u00e9 crois\u00e9es pour vous aider \u00e0 affiner votre strat\u00e9gie :<\/p>\n\n\n\n<ul><li><strong>Equipe Gironde tourisme :<\/strong> <ul><li>Analyse du profil du \u00ab\u00a0touriste de proximit\u00e9\u00a0\u00bb (30 min de trajet moyen, attente de d\u00e9connexion) <\/li><li>leviers strat\u00e9giques pour communiquer sur les r\u00e9seaux sociaux, et pour mener ses relations presse\/influenceurs, en s&rsquo;appuyant sur l&rsquo;exp\u00e9rience de Gironde tourisme.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li><strong>T\u00e9moignages <\/strong>:<ul><li><strong>Marielle Guillembet<\/strong>, r\u00e9dactrice en chef &#8211; <strong><em>Pulpe magazine<\/em><\/strong> pour Bordeaux Wine Trip<\/li><li><strong>Estelle Mau<\/strong>, cr\u00e9atrice de contenu &#8211; <em><strong>C\u2019est Madame qui choisit le vin<\/strong><\/em> : conseils sur le tourisme affinitaire et l&rsquo;importance de faire t\u00e9moigner les locaux pour humaniser votre communication.<\/li><li><strong>M\u00e9lanie Tammeveski<\/strong>, r\u00e9dactrice en chef &#8211; <strong><em>Un air de Bordeaux<\/em><\/strong> : focus sur les micro-aventures et les strat\u00e9gies pour segmenter ses cibles (familles, nouveaux arrivants) via des newsletters et agendas d\u00e9di\u00e9s.<\/li><li><strong>Perrine Honor\u00e9<\/strong>, directrice du marketing et du d\u00e9veloppement, <strong><em>L\u2019Essentiel Bordeaux<\/em><\/strong> : ce m\u00e9dia d&rsquo;actualit\u00e9 positive explique comment capter l&rsquo;attention des actifs locaux avec une information br\u00e8ve et efficace.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 id=\"block-5feedd71-fbca-4e90-a629-1dd86c7f7983\">Les 3 leviers cl\u00e9s \u00e0 retenir :<\/h3>\n\n\n\n<ol id=\"block-32bd75e7-9ad6-47e9-b15a-45a6a4b26ab7\"><li><strong>Adapter son offre :<\/strong> privil\u00e9gier les formats courts (afterworks, ateliers) et les attentions \u00ab\u00a0privil\u00e8ge\u00a0\u00bb pour les locaux.<\/li><li><strong>Utiliser les bons canaux :<\/strong> investir la presse locale, les groupes de quartier et renforcer le lien avec les mairies (services com).<\/li><li><strong>Le ton et le message :<\/strong> jouer sur la fiert\u00e9 d&rsquo;appartenance au territoire et la valorisation du circuit court.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2>Les ressources<\/h2>\n\n\n\n<p>Retrouvez l&rsquo;ensemble des conseils strat\u00e9giques et les 10 r\u00e8gles d&rsquo;or de la communication locale : consulter ou t\u00e9l\u00e9charger la <a href=\"https:\/\/drive.google.com\/file\/d\/1LFdJO2C1IegLN7TN6uORLjmAqlqEAtYj\/view?usp=drive_link\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e9sentation \u00ab\u00a0Communiquer aupr\u00e8s des locaux\u00a0\u00bb<\/a> <em>(PDF, 4,6 Mo)<\/em> et les informations cl\u00e9s du m\u00e9dia <a href=\"https:\/\/drive.google.com\/file\/d\/1nDZK-VLbkPs1Le6VYf0S04AxzACTfrPu\/view?usp=drive_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">L&rsquo;essentiel Bordeaux<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-gallery columns-4 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1-700x875.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1-700x875.jpg\" alt=\"\" data-id=\"46370\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/bwt-10-regles-com-proximite-1\/\" class=\"wp-image-46370\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/BWT-10-regles-com-proximite-1.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1-700x875.jpg\" alt=\"\" data-id=\"46371\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/2-1\/\" class=\"wp-image-46371\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/2-1.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1-700x875.jpg\" alt=\"\" data-id=\"46372\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/3-1\/\" class=\"wp-image-46372\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3-1.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1-700x875.jpg\" alt=\"\" data-id=\"46373\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/4-1\/\" class=\"wp-image-46373\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/4-1.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1-700x875.jpg\" alt=\"\" data-id=\"46374\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/5-1\/\" class=\"wp-image-46374\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/5-1.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6-700x875.jpg\" alt=\"\" data-id=\"46375\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/6-2\/\" class=\"wp-image-46375\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/6.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7-700x875.jpg\" alt=\"\" data-id=\"46376\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/7-2\/\" class=\"wp-image-46376\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/7.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8-700x875.jpg\" alt=\"\" data-id=\"46377\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/attachment\/8\/\" class=\"wp-image-46377\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/8.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9-700x875.jpg\" alt=\"\" data-id=\"46378\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/attachment\/9\/\" class=\"wp-image-46378\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/9.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10-700x875.jpg\" alt=\"\" data-id=\"46379\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/10-2\/\" class=\"wp-image-46379\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/10.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11-700x875.jpg\" alt=\"\" data-id=\"46380\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/attachment\/11\/\" class=\"wp-image-46380\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/11.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12.jpg\"><img loading=\"lazy\" width=\"700\" height=\"875\" src=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12-700x875.jpg\" alt=\"\" data-id=\"46381\" data-full-url=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12.jpg\" data-link=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/attachment\/12\/\" class=\"wp-image-46381\" srcset=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12-700x875.jpg 700w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12-250x313.jpg 250w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12-768x960.jpg 768w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12-120x150.jpg 120w, https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/12.jpg 900w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\"><a href=\"https:\/\/drive.google.com\/file\/d\/1VWxBFAR-jk4oelnlQgWR_FPV1yFvOff7\/view?usp=drive_link\" target=\"_blank\" rel=\"noreferrer noopener\">Les 10 r\u00e8gles d&rsquo;or pour communiquer aupr\u00e8s des locaux<\/a> @ Gironde tourisme pour Bordeaux Wine Trip<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/\">Retour sur l&rsquo;ensemble des RDV du R\u00e9seau Bordeaux Wine Trip<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Mardi 8 avril 2025 \u2014 Ch\u00e2teau S\u00e9n\u00e9jac (Le Pian-M\u00e9doc) Apr\u00e8s notre dernier rendez-vous de 2024 consacr\u00e9 \u00e0 la conception d&rsquo;offres \u0153notouristiques adapt\u00e9es aux r\u00e9sidents, une question reste sur toutes les l\u00e8vres : comment faire savoir qu&rsquo;une exp\u00e9rience de qualit\u00e9 existe juste \u00e0 c\u00f4t\u00e9 de chez soi ? Pour ce nouveau RDV du R\u00e9seau Bordeaux Wine&#8230;","protected":false},"author":42,"featured_media":46354,"parent":46288,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"27654,28184,36467,31959,28377,28466"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Retours d&#039;experts tourisme, communication, influence et media, pour capter la client\u00e8le de proximit\u00e9. Strat\u00e9gies et outils pour les professionnels du vignoble.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment attirer les locaux ? RDV du R\u00e9seau - Bordeaux Wine Trip\" \/>\n<meta property=\"og:description\" content=\"Retours d&#039;experts tourisme, communication, influence et media, pour capter la client\u00e8le de proximit\u00e9. Strat\u00e9gies et outils pour les professionnels du vignoble.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/\" \/>\n<meta property=\"og:site_name\" content=\"Centre de ressources Gironde Tourisme\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T16:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\">\n\t<meta name=\"twitter:data1\" content=\"5 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/#website\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/\",\"name\":\"Centre de ressources Gironde Tourisme\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3.jpg\",\"contentUrl\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-content\/uploads\/sites\/2\/2026\/02\/3.jpg\",\"width\":200,\"height\":240},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/#webpage\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/\",\"name\":\"Comment attirer les locaux ? RDV du R\\u00e9seau - Bordeaux Wine Trip\",\"isPartOf\":{\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/#primaryimage\"},\"datePublished\":\"2026-02-03T15:31:03+00:00\",\"dateModified\":\"2026-02-03T16:15:53+00:00\",\"description\":\"Retours d'experts tourisme, communication, influence et media, pour capter la client\\u00e8le de proximit\\u00e9. Strat\\u00e9gies et outils pour les professionnels du vignoble.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/\",\"name\":\"Accueil\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/\",\"name\":\"Oenotourisme en Gironde\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/\",\"name\":\"Les RDV du R\\u00e9seau Bordeaux Wine Trip\"}},{\"@type\":\"ListItem\",\"position\":4,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/\",\"url\":\"https:\/\/www.gironde-tourisme.com\/espace-pro\/oenotourisme\/les-rdv-du-reseau-bordeaux-wine-trip\/rdv-reseau-communication-clientele-locale\/\",\"name\":\"Comment communiquer aupr\\u00e8s des locaux ? 10\/04\/2025\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/pages\/46362"}],"collection":[{"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/comments?post=46362"}],"version-history":[{"count":4,"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/pages\/46362\/revisions"}],"predecessor-version":[{"id":46385,"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/pages\/46362\/revisions\/46385"}],"up":[{"embeddable":true,"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/pages\/46288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/media\/46354"}],"wp:attachment":[{"href":"https:\/\/www.gironde-tourisme.com\/espace-pro\/wp-json\/wp\/v2\/media?parent=46362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}